Senior Integrated Marketing Manager Job at Virtual Vocations Inc, United States

  • Virtual Vocations Inc
  • United States

Job Description

Leading the U.S. Hispanic marketing strategy, the full-time Senior Integrated Marketing Manager will develop and execute integrated marketing plans, manage agency relationships, and ensure culturally relevant messaging while working remotely. Key responsibilities Develop and own the U.S. Hispanic marketing strategy, including audience priorities and growth objectives Lead integrated marketing planning across Brand, Performance Marketing, CRM, Product, and PR Manage the U.S. Hispanic agency relationship, ensuring cultural relevance and effectiveness of campaigns Required qualifications Eight or more years of experience in integrated marketing, brand strategy, or multicultural marketing Proven track record in developing U.S. Hispanic marketing strategies and campaigns Professional fluency in English and Spanish, with the ability to evaluate Spanish-language content Experience leading agencies and cross-functional teams through strategy and execution Strong understanding of paid, owned, earned, and lifecycle marketing strategies

Job Tags

Full time, Remote work

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